Loudness War
Loudness matters, music matters more? Does it make it sound louder, or does it make it sound better? A louder master is not automatically a better master, but on the other hand, Atmo Records doesn’t master for streaming platforms in first place. However you look at it, what psychedelic and psychoactive electronic music demands is movement, depth, contrast, detail, but also grit and muscles. So, the loudness war is not Atmo Records´ circus, not Atmo Records` monkeys.
Surgical Operations
Mastering should, of course, not reshape a mix, but establish consistency, preserve and enhance the track's DNA, while meeting targeted technical standards. Atmo Records handles every mix in a surgical manner, based on the track's DNA and specific trouble spots, and has developed its own individual mastering chains, as well as established its own internal technical standards. However, mastering includes also prepping and polishing, and every step is taken very seriously.
